Você sabe o que é “enquadramento noticioso” ou “framing?” O enquadramento noticioso seria o ‘ângulo da notícia’, o ponto de vista adotado pelo texto noticioso que destaca certos elementos de uma realidade em detrimento de outros” (PORTO, 2004, p. 91).
Banca própria do exército (2019):
QUESTÃO CERTA: O enquadramento noticioso é muito usado pela mídia quando se deseja modelar, ocultar, destacar e enfatizar algo.
FGV (2019):
QUESTÃO CERTA: Uma grande organização tem passado por dificuldades financeiras, e, aparentemente, três de suas fábricas precisam ser fechadas e 3.000 empregados demitidos. A diretora de produção tem estudado alternativas de ação e desenvolveu dois planos, que apresentou à diretoria da empresa, da seguinte forma: “Plano A: Este plano salvará uma das três fábricas e 1.000 empregos. Plano B: Este plano tem 1/3 de probabilidade de salvar todas as três fábricas e todos os 3.000 empregos, mas tem 2/3 de probabilidade de não salvar nenhuma fábrica e nenhum emprego”. A diretoria optou pelo Plano A. Preocupada com a situação e buscando uma decisão consistente sobre que plano apresentar à presidência para avaliação, a diretora solicitou outra reunião e apresentou novamente os planos à diretoria. Dessa vez, a diretora apresentou os planos da seguinte forma: “Plano A: Este plano resultará na perda de duas das três fábricas e 2.000 empregos. Plano B: Este plano tem 2/3 de probabilidade de resultar na perda de todas as três fábricas e todos os 3.000 empregos, mas tem 1/3 de probabilidade de não perder nenhuma fábrica e nenhum emprego”. A diretoria optou pelo Plano B. A situação ilustra a armadilha psicológica de decisão conhecida como: framing.
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