CEBRASPE (2004):
QUESTÃO CERTA: Oportunidade de marketing é um desafio a uma ação intencional de marketing caracterizada por um conjunto geralmente favorável de circunstâncias ambientais e por uma chance aceitável de bom êxito.
Banca própria IF-SC (2019):
QUESTÃO CERTA: Uma oportunidade de marketing consiste em uma área de necessidade e interesse do comprador à qual é muito provável que uma empresa seja capaz de atender.
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